— Tradition meets innovation.
THE RODENSTOCKS HISTORY
1877 : The birth of a success story
Josef Rodenstock founded the company “Optisches Institut G. Rodenstock” with his brother in the city of Würzburg. In addition to lenses and frames, it also offers measurement tools of its own making.
1880 : The First best seller
The founder, Josef Rodenstock, develops the so-called “diaphragm lens”, which becomes a sales hit immediately. Numerous patents follow, such as a glasses measurement apparatus, for example. Even now Rodenstock glasses are being adapted individually in contrast to models from other dealers.
1899 : On the course of expansion
After buying the company’s property in Munich, Rodenstock builds a large production plant in Regen in the Bavarian Forest in 1898. By 1905, another plant is incorporated into production at the same location. At the same time, Josef Rodenstock is able to manufacture ophthalmic lenses and frames on an industrial scale with high quality.
1899 : Innovation at the turn of century
Rodenstock developed the first corrective sunglasses with a UV filter. They have also created “diaphragm glasses”, which are spectacle lenses with a black rim to reduce glare.
1920 : Golden twenties for Rodenstock
After the First World War, Rodenstock recovers from the economic crisis faster than other optical companies. The means of production are improved, the technical and scientific work is perfected and sales are expanded. Despite the turbulent 1920s, Rodenstock forges ahead consistently with its technical innovations and registers numerous revolutionary patents.
1950 : International stars advertise for Rodenstock
Rodenstock is the first manufacturer in the optics industry to win over internationally known movie stars as prominent advertising vehicles for its stylish frames. The faces of Hildegard Knef, Brigitte Bardot and Gina Lollobrigida can be found in numerous magazines in 1959.
1968 : Pioneer and role model for lenses in Europe
Rodenstock achieves another milestone and presents the first self-tinting (phototropic) lenses in Europe. Numerous other innovations follow, including the first models in which the lenses are held by an invisible nylon thread.
1975 : Countering the crisis with plastic
Rodenstock spited the oil crisis in 1974 with a revolutionary technical innovation: lenses made of plastic. The high-precision dies for making the lenses also came from Rodenstock and gave the company a solid edge over the competition. 130,000 plastic lenses were sold in 1975, and by 1980 it was already 2.6 million. In 1986 Rodenstock developed self-tinting plastic lenses, high-refractive plastic lenses in 1988, and since 1989 the world’s first aspherical bifocal lenses made of plastic.
1981 : Breakthrough with lenses technology
Under the name “Progressiv R”, Rodenstock presents the first progressive lenses developed by the company in Germany. They are an immediate success, because they are superior to the competing products at that time.
1991 : The face of the brand
Rodenstock introduces the “R” as a logo and trademark and that way gives a clear contour to its philosophy: Glasses are to emphasise the personality of the person. For that purpose, the collections are reworked according to design aspects. To this day, models from Rodenstock are considered to be innovative, light and functional.
1998 : Excellent frames... down to the details
Rodenstock receives its 50th design award for spectacle frames from the eyewear collection. The award is attributable to the concentration on design, development and engineering. Rodenstock prevails here, for example, with an extremely small cylindrical hinge that uses no screws at all.
2000 : Better vision and looks
ImpressionILT – that is the name of the first individual progressive lens in the world, which can be adapted 100% to personal visual habits.
2006 : Innovation across the entire lines
Whether lens consulting, glasses consulting or a 3D video system for measuring the vision data, the ImpressionIST® Service Terminal determines all the parameters for the perfect pair of glasses. Rodenstock taps into new marketing fields for opticians with this and other service concepts.
2009 : Still on a success course
Rodenstock presents the world’s most modern portfolio for near comfort lenses. Ergo® lenses are specifically adapted to the requirements of everyday life in the office and make pleasant and relaxed vision possible in any workplace situation.
2011 : Revolution of progressive lenses technology
Rodenstock succeeds at creating an absolute world premier with Eye Lens Technology (EyeLT®): Thanks to the Impression® lenses with DNEye®, glasses wearers can exploit up to 100% of their vision potential for the first time.
2014 : New collection
Rodenstock creates a highlight in 2014 and underscores its competence in the design area once again with the new rocco by Rodenstock collection.
2016 : More safety for motorists
Following the slogan: “Safety, driven by vision” Rodenstock launches the first driving spectacles with TÜV certificate. Customised single vision and progressive lenses offer perfect vision in traffic or with different light conditions – because safe driving and confidence are inextricably linked to good vision.
Moreover, in 2016 Rodenstock presents the unique DNEye® Scanner 2. It is the only measuring device in the market able to transfer all important individual data into the lenses.
2017 : 140 years of Rodenstock
Rodenstock now has a total amount of 4.500 employees in more than 85 countries.
The “Masterpiece” premieres at the optical trade fair. It is a limited edition spectacle frame, representing 140 years of Rodenstock engineering.
2018 : A new dimension of vision
Since 1900, the measurement of the human eye has relied on a general model. In the course of time, technology and lenses have evolved but the calculation was still based on the so called “reduced eye”.
After 118 years Rodenstock is the first one to overhaul this system. Using the DNEye® PRO Technology it is possible to measure the individual anatomy of the eye and therefore transfer all the individual data into the lens. The result is the most precise Rodenstock lenses ever for the sharpest vision of all times.
2020 : B.I.G. Vision™ – Because every eye is different
Rodenstock launches its new corporate philosophy at the international trade fair opti in 2020: B.I.G. VISION™ FOR ALL. At Rodenstock, B.I.G. stands for Biometric Intelligent Glasses and initiates a paradigm shift in individual progressive lenses. For this purpose, Rodenstock determines the biometry of the whole eye. This includes the length of the eye and several thousand data points that are integrated directly into each new lens. The result: the most precise lenses in the world. Thanks to the biometric eye model, Rodenstock can precisely hit the sharp vision centre for each individual eye, and spectacle wearers benefit from the sharpest vision at all angles, no matter where they look.
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ADVANCE LENS TRADING MALAYSIA is an established and leading independent lens suppliers dedicated to serve optical shops all around Malaysia & has also ventured into overseas since 2006.